Gary Coker

Product Design (UX) Leader / Director

Led UX design for ADT+ (1.5M users) to a Red Dot Design Award
Led award-winning Nebula design system, driving adoption across engineering organization of 150+ developers
Optimized DesignOps processes, driving as much as an 85% reduction in design handoff misalignment and rework
15+ years of experience directing, managing, and mentoring product design / UX teams for native mobile and responsive web apps

Scaling UX teams and processes to efficiently deliver intuitive, accessible experiences across SaaS, B2C, B2B, and enterprise apps on native mobile and responsive web platforms. Expertise in a wide range of domains, including complex & highly regulated industries: Fintech, e-commerce, healthcare, smart home, home & personal security / safety, cybersecurity, risk management, AI / ML, edtech / learning, and more.

Expertise in a wide range of domains, including complex & highly regulated industries: Fintech, e-commerce, healthcare, smart home, home & personal security / safety, cybersecurity, risk management, AI / ML, edtech / learning, and more.

Expertise in a wide range of complex domains, including fintech, e-commerce, healthcare, home security / safety, smart home / IOT, edtech / learning, risk management, and cybersecurity domains.

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Design Leadership That Delivers Results

With 15+ years directing product design for B2C, B2B, and enterprise applications, I've led teams of 14+ designers supporting 150+ developers. My approach combines strategic thinking with hands-on execution, from user research to design systems.

1.5 MILLION Users (ADT+ app), plus highest-rated app in its category

85 % Reduction in design MISALIGNMENT AND rework (VIA DESIGNOPS OPTIMIZATION)

32 % Increase in user satisfaction (ENTERPRISE SAAS APP)

40 % Increase in development velocity (VIA DESIGN SYSTEM IMPLEMENTATION)

Leadership & Strategy

UX Leadership Team Building Strategy & Roadmapping

Design Systems

Figma zeroheight Design Tokens Cross-platform

UX Methods

User Research Design Thinking Journey Mapping Accessibility

Industries

FinTech Healthcare Cybersecurity SaaS

Platforms

Responsive Web iOS Android SaaS B2B B2C Enterprise

Awards

Red Dot Design Award Best Design System Finalist (zeroheight)

"Systems thinking meets human-centered design"

Career Journey

ADT

Senior Manager of Product Design (UX)

ADT • 2022-2024

Led UX for ADT+ serving 1.5M users & highest-rated app in its category. Created cross-platform Nebula design system. Directed a remote team of 14 designers, winning Red Dot Design award (ADT+) and Best Design System finalist award (Nebula).

1.5M Users 14 Team Members Design System

VX

Director of Product Design (UX)

VIAX.IO • 2019-2022

Expanded addressable market by 50% through strategic design initiatives. Increased development velocity by 40%. Led a team of 10 in enterprise SaaS design solutions for fintech.

+50% Market +40% Velocity 10 Team Members

CW

Director of UX and Principal Designer

Clearwater • 2017-2019

Built UX practice from ground up. Co-invented patented feature that revolutionized risk compliance workflows. Won prestigious Best in KLAS 2018 award for healthcare software.

Patent Co-inventor Best in KLAS 2018 0-1 UX Practice

SM

Director of UI/UX and Principal Designer

Source Medical • 2015-2017

Increased Net Promoter Score by 10% through user-centered design improvements. Presented design solutions to 25+ customers representing 200+ healthcare facilities.

+10% NPS 25+ Customers 200+ Facilities

IH

Director of UI/UX

Influence Health • 2014-2015

Increased user satisfaction by 32% through comprehensive UX redesign. Led cross-functional team of 10+ designers and developers in agile environment.

+32% Satisfaction 10+ Team Members Cross-functional Lead

MP

VP, Product Strategy & Innovation

MetaPress • 2010-2014

Increased company profitability by 43% through strategic design leadership. Built and managed a diverse team of 40+ designers, developers, and creative professionals.

+43% Profitability 40+ Team Members Strategic Leadership

Education

University of Alabama
BS Computer Science

Certifications

SAFe Agilist and Product Owner
IxDF Design Systems Certified

Let's Build Something Amazing Together

Ready to scale your UX team and processes? I help companies create award-winning products and design systems by building and leading high-performing design teams.

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Currently available for Senior Manager / Director / VP Design roles + design system consulting

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"Gary's leadership transformed our design process and doubled our team's velocity."

- Former Colleague